Customer World

Tim O' Reilly tweeted about an interesting interactive feature on NY Times on using the popular movies rented data on Netflix by neighborhoods and zipcodes in the US! It's a lovely little application that tells movies marketers the kind of preferences consumers have had in 2009. 

This made me reflect on the infinite opportunities that are available on how data can be used in a number of ways imaginatively. Imagine the interesting applications of data:

1. Grocery stores - Households and neighbourhoods that are calorie conscious and like exotic foods. FMCG brands can then use this information to do interesting promotions across different zones based on consumption patterns.
2. Fitness Shops  - Zones that have different membership rates and ability to differentiate fitness freak zones from the not-so-fitness freak zones. Nike could use this effectively to build a community of fitness awarness champions across zipcodes to make the zones fitness conscious and the based on the number of people joining the fitness campaigns the 'heat maps' can become more and more red everyday!

The next decade is all about the imaginative use of data that's available with companies & visualization of the same, across offline and online media to get consumers to start interesting conversations amongst themselves.Brands that are able to leverage this trend will build stronger engagement with their customers.